Professional-grade advertising calculators, campaign analytics, and optimization tools. Calculate CPM, CPC, CPA, ROAS, and every critical marketing metric. Completely free, no signup required.
No signup, no credit card, no limits. All tools completely free.
Statistical rigor with confidence intervals and significance testing.
Instant calculations and visualizations as you input data.
Compare your metrics against industry standards and best practices.
Essential metrics calculators for measuring campaign performance and advertising effectiveness
Formula: (Total Cost / Impressions) × 1000. Supports bulk calculations and comparison analysis.
Formula: Total Cost / Total Clicks. Includes CTR correlation and efficiency metrics.
Formula: Total Cost / Conversions. Supports multi-touch attribution and funnel analysis.
Formula: (Clicks / Impressions) × 100. Benchmark against industry standards.
Formula: (Conversions / Visitors) × 100. Includes confidence intervals and statistical significance.
Formula: Total Cost / Total Views. Supports TrueView and in-stream video formats.
Formula: Revenue / Ad Spend. Includes break-even analysis and profit calculations.
Specialized tools optimized for specific advertising platforms and ecosystems
Includes Ad Rank formula: CPC Bid × Quality Score. Supports automated bidding strategies.
CPM-based calculation with daily budget pacing and audience saturation modeling.
Advanced planning and forecasting tools for strategic campaign development
Multi-channel budget distribution with ROI weighting and constraints modeling.
Statistical modeling with confidence intervals and probability distributions.
Parallel scenario modeling with breakpoint analysis and optimization recommendations.
Real-time pacing analysis with projected completion dates and adjustment recommendations.
Linear regression with seasonality decomposition and confidence bands.
Multivariate analysis with partial derivatives and elasticity calculations.
Non-linear modeling using logarithmic and power functions to model saturation.
Data analysis tools for measuring incrementality, attribution, and true campaign impact
Integrated analytics with automatic anomaly detection and benchmark comparison.
Difference-in-differences methodology with p-value calculation and confidence intervals.
Live data integration with customizable widgets and automated refresh intervals.
AI-powered tools for audience discovery, expansion, and targeting optimization
Graph-based recommendation engine with semantic similarity scoring and coverage optimization.
MarTech Tools provides the most comprehensive suite of free marketing calculators and advertising analytics tools available online. Whether you're a PPC manager, media buyer, growth marketer, or advertising analyst, our platform offers professional-grade tools for every aspect of digital marketing measurement and optimization.
Skip expensive subscriptions to Supermetrics, Funnel, or Improvado. Our free tools provide the essential calculations and analytics you need without the enterprise price tag. Perfect for startups, small businesses, freelancers, and agencies looking to optimize their marketing spend without breaking the budget.
Plan Q4 advertising campaigns, annual marketing budgets, and quarterly initiatives with our advanced scenario planning tools. Model different budget allocations, forecast ROAS, identify diminishing returns, and optimize your media mix for maximum efficiency. Our tools help you make data-driven decisions about where to invest your advertising budget.
Specialized calculators for Google Ads and Meta (Facebook & Instagram) advertising platforms. Understand Quality Score impact on Google Ads costs, optimize Meta audience targeting with our AI-powered audience discovery tool, and calculate platform-specific metrics like TrueView CPV for YouTube or Instagram Story completion rates.
Unlike simple calculators, our tools include statistical significance testing, confidence intervals, and industry benchmarks. Measure true incrementality with difference-in-differences methodology, calculate p-values for A/B tests, and model saturation curves with professional econometric techniques. Tools built by marketers, for marketers.
Our platform serves PPC managers, paid media managers, performance marketers, digital marketing managers, media buyers, growth marketers, advertising analysts, SEM specialists, campaign managers, marketing directors, and agency teams worldwide. From solo freelancers to Fortune 500 marketing teams, thousands of marketers rely on our tools daily.
Start using our professional marketing tools now. No signup, no credit card, completely free.