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CTR Calculator

Calculate Click-Through Rate and measure ad engagement with our free online CTR calculator

Engagement Metric

CTR shows how compelling your ads are to your target audience.

Quality Indicator

Higher CTR often indicates better ad relevance and quality scores.

Benchmarking

Compare your CTR against industry standards to gauge performance.

What is CTR?

CTR (Click-Through Rate) is the percentage of people who click on your ad after seeing it. It's calculated by dividing the number of clicks by the number of impressions and multiplying by 100.

CTR Formula

The CTR formula is:

CTR = (Clicks / Impressions) × 100

Average CTR Benchmarks

  • Google Search Ads: 3% - 5%
  • Google Display Ads: 0.5% - 1%
  • Facebook Ads: 0.9% - 1.5%
  • Instagram Ads: 0.5% - 1%
  • Email Marketing: 2% - 5%
  • LinkedIn Ads: 0.4% - 0.6%

Why CTR Matters

  • Quality Score Impact: Higher CTR improves your Google Ads Quality Score, lowering CPC
  • Ad Relevance: CTR indicates how well your ad matches user intent
  • Budget Efficiency: Better CTR means more traffic for the same ad spend

How to Improve Your CTR

  1. Write compelling headlines with clear value propositions
  2. Include strong calls-to-action (CTAs)
  3. Use relevant keywords in ad copy
  4. Test multiple ad variations (A/B testing)
  5. Improve audience targeting precision
  6. Use ad extensions (sitelinks, callouts, etc.)

Ready to calculate your CTR?