What is CPV?
CPV (Cost Per View) is the price you pay each time someone views your video ad. A "view" is typically counted when a user watches 30 seconds of your video (or the entire video if it's shorter), or interacts with the ad.
CPV Formula
The CPV formula is:
CPV = Total Ad Spend / Total Video Views
CPV vs CPCV
- CPV (Cost Per View): Cost per view (usually 30 seconds or interaction)
- CPCV (Cost Per Completed View): Cost per 100% video completion
Average CPV Benchmarks
- YouTube TrueView: $0.01 - $0.05
- Facebook Video Ads: $0.01 - $0.03
- Instagram Video: $0.02 - $0.05
- LinkedIn Video: $0.05 - $0.15
- Programmatic Video: $0.01 - $0.04
How to Lower Your CPV
- Hook viewers in the first 5 seconds
- Target audiences likely to watch longer
- Use compelling thumbnails
- Test different video lengths
- Optimize for mobile viewing
- Use skippable formats strategically