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CPC Calculator

Calculate Cost Per Click instantly with our free online CPC calculator for all advertising platforms

Click-Based Pricing

Pay only when users click on your ads - ideal for performance-focused campaigns.

Budget Efficiency

Optimize your ad spend by tracking cost per click across campaigns.

ROI Optimization

Lower CPC means more clicks for your budget and better return on investment.

What is CPC?

CPC (Cost Per Click) is a digital advertising pricing model where advertisers pay each time a user clicks on their ad. It's the foundation of pay-per-click (PPC) advertising and is used extensively in search advertising, display networks, and social media platforms.

CPC Formula

The CPC formula is simple:

CPC = Total Ad Spend / Total Clicks

CPC vs CPM: When to Use Each

  • Use CPC when: You want to drive traffic, generate leads, or focus on direct response
  • Use CPM when: Your goal is brand awareness and maximum reach

Average CPC by Platform (2024)

  • Google Search Ads: $1.00 - $4.00
  • Google Display Network: $0.50 - $2.00
  • Facebook Ads: $0.50 - $2.00
  • Instagram Ads: $0.70 - $2.50
  • LinkedIn Ads: $5.00 - $12.00
  • Twitter/X Ads: $0.50 - $3.00

How to Reduce Your CPC

  1. Improve Quality Score (Google Ads) or Relevance Score (Facebook)
  2. Use negative keywords to filter irrelevant traffic
  3. Write compelling ad copy with strong CTAs
  4. Optimize landing page experience
  5. Test different bidding strategies
  6. Refine audience targeting

Ready to calculate your CPC?