Marketing tools to improve performance—fast.
Analyze KPIs, forecast outcomes, estimate incrementality, discover audiences, and clean up display placements.
Popular queries:
What's a good ROAS for ecommerce?How do I improve ROAS quickly?How much budget do I need to hit €100k revenue?Are my ads actually incremental?How do I find new audiences?Why is my display traffic low quality?What KPIs should I track weekly?How do I scale spend without breaking performance?What's the difference between ROAS and incremental ROAS?How do I expand Facebook audience?Why did my CPM increase suddenly?What happens if CPC increases by 20%?How do I find bad display placements?How do I reduce CPA without killing volume?How do I build lookalikes effectively?How do I estimate incremental sales from ads?
Not sure where to start?
Here are our most popular tools to get you started
Our Tools
Comprehensive marketing tools designed to help you analyze, forecast, and optimize your advertising campaigns.
Ads KPI Analyzer
Calculate 40+ advertising KPIs instantly from your campaign data
BEST FOR:
Performance auditingKPI benchmarkingCampaign reportingMetric trackingMulti-channel analysis
INPUTS
- •Spend
- •Impressions
- •Clicks
- •Conversions
- •Revenue
OUTPUTS
- •CPM
- •CPC
- •CPA
- •ROAS
- •CTR
- •CVR
- •40+ more metrics
Scenario Calculator
Model budget changes and forecast campaign outcomes with what-if analysis
BEST FOR:
Budget planningScaling analysisRevenue forecastingWhat-if scenariosRisk assessment
INPUTS
- •Current campaign KPIs
- •Budget multiplier
- •Objective changes
OUTPUTS
- •Projected ROAS
- •Forecasted revenue
- •Expected CPA
- •Best/worst cases
Incremental Sales Calculator
Measure true marketing efficiency by separating baseline from incremental lift
BEST FOR:
Incrementality testingTrue ROI measurementAttribution validationLift analysisMarketing efficiency
INPUTS
- •Date
- •Spend
- •Revenue time-series data
OUTPUTS
- •Baseline revenue
- •Incremental revenue
- •Lift index
- •Incremental ROAS
Audience Helper
Discover related interests to expand your Meta ad targeting and find new audiences
BEST FOR:
Audience expansionInterest targetingMeta adsProspectingLookalike seed audiences
INPUTS
- •Seed interests
- •Target persona
OUTPUTS
- •Related interests
- •Adjacent audiences
- •Category suggestions
Analyze Display Placements
Identify low-quality display placements and clean up your placement lists
BEST FOR:
Brand safetyPlacement auditingQuality controlBlocklist creationDisplay optimization
INPUTS
- •Placement report
OUTPUTS
- •Quality scores
- •MFA site detection
- •Blocklist recommendations
Need a different tool?
Tell us what you need and we'll consider building it. We're always expanding our toolkit based on user feedback.
KPI Library
Explore our comprehensive library of marketing KPIs organized by category. Learn what each metric means and how to optimize it.
KPI Picker
Select your channel and objective to see recommended KPIs to track
Acquisition
Cost of reaching and engaging your target audience
Conversion
Efficiency of turning prospects into customers
Revenue
Financial performance and value generation
Retention
Customer lifetime value and repeat behavior
Incrementality
True marketing impact beyond baseline
Display Quality
Brand safety and placement quality metrics
Popular Questions
Browse common marketing questions by category. Click any question to see which tool can help you find the answer.
Can't find what you're looking for?
Check out our comprehensive FAQ page or request a new tool.