Disclaimers & Disclosures
Important information about using MarTech Tools and related services.
MarTech Tools provides free marketing calculation and analysis tools for informational and educational purposes. All results, recommendations, and insights provided by our tools are based on the data you input and should be used as guidance only.
No Guarantee of Results: We make no guarantees about the accuracy, completeness, or results that may be achieved from using our tools. Marketing performance depends on many factors outside of our calculations.
Professional Advice: Our tools are not a substitute for professional marketing, financial, or business advice. Always consult with qualified professionals before making important business decisions.
Data Accuracy: While we strive for accuracy, we cannot guarantee that all calculations, benchmarks, or recommendations are error-free. Users should independently verify critical information.
MarTech Tools contains links to external websites and references to third-party services. These include:
- DisplayGateGuard.com: We link to DisplayGateGuard (formerly DisplayGG), an external brand safety and placement analysis service. This is a separate service not operated by MarTech Tools. We are not responsible for the content, privacy practices, or services provided by DisplayGateGuard.
- Meta/Facebook Platform: Our Audience Helper tool references Meta's advertising interest categories. We are not affiliated with, endorsed by, or officially connected to Meta Platforms, Inc. All Meta trademarks and brand names are property of Meta.
- Other External Links: Our content may contain links to other marketing tools, resources, or documentation. We are not responsible for the content or practices of external sites.
When you click an external link, you will leave MarTech Tools and be subject to the privacy and security policies of the external site.
Client-Side Processing: Most calculations on MarTech Tools happen entirely in your browser. Your advertising data never leaves your device unless you explicitly submit it through a form (like the waitlist).
No Data Sales: We never sell your personal information or marketing data to third parties.
Analytics: We may use analytics tools to understand how our tools are used and improve the user experience. This data is aggregated and anonymized.
For more details, see our Privacy Policy.
Google Ads
Our Google Ads calculators are independent tools not affiliated with Google. All benchmarks are approximate and may not reflect your specific industry or campaign performance.
Meta Audience Helper
Audience suggestions are based on publicly available Meta interest categories and our analysis algorithms. Actual campaign performance may vary. Meta's targeting policies and available interests change over time.
ROAS & Forecasting Tools
Revenue forecasts and ROAS projections are estimates based on your input data and modeling assumptions. Actual results will vary based on market conditions, competition, seasonality, creative performance, and many other factors.
Incremental Sales Calculator
Incrementality calculations require accurate baseline and treatment period data. Our models make assumptions that may not perfectly fit your specific business. Results should be used as directional guidance, not absolute measurements.
MarTech Tools is an independent service. We are not affiliated with, endorsed by, or officially connected to:
- Meta Platforms, Inc. (Facebook, Instagram)
- Google LLC (Google Ads, YouTube)
- TikTok / ByteDance
- LinkedIn Corporation
- Twitter / X Corp
- Amazon.com, Inc.
- Any other advertising platform or service mentioned on this site
All trademarks, logos, and brand names are the property of their respective owners. Use of these names and brands does not imply endorsement.
We may update these disclaimers from time to time. Continued use of MarTech Tools after changes constitutes acceptance of the updated disclaimers.
Last updated: February 2026
Questions?
If you have questions about these disclaimers or how we operate, please see our FAQ page or contact us.