DisplayGG - AI-Powered Placement Analysis
Protect your brand and optimize your display advertising budget with intelligent placement audits. Identify fraudulent websites, eliminate MFA placements, and ensure your ads appear in safe, relevant environments.
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Lower Bounce Rate
Potential Ad Budget Savings
Longer Time per Visit
DisplayGG (Display Gate Guard) is an AI-powered brand safety and suitability platform designed for digital advertisers. It helps you audit your display advertising placements, identify fraudulent or low-quality websites, and create optimized inclusion and exclusion lists.
Using advanced artificial intelligence and machine learning, DisplayGG analyzes websites through diverse metrics including content quality, ad clutter ratios, traffic legitimacy, and brand alignment. This comprehensive analysis ensures your ads appear only on websites that meet your brand standards.
The platform supports Google Display Network (GDN) campaigns and programmatic advertising through various DSPs including DV360, TradeDesk, and Adform.
Key Features & Services
Made-for-Advertising (MFA) websites are a significant threat to display advertising effectiveness. These sites are created solely to generate ad revenue, featuring:
- High ad-to-content ratios with minimal valuable content
- Clickbait headlines and sensationalist content
- Auto-playing videos and rapidly refreshing ads
- Invalid traffic and bot activity
Studies estimate MFA sites account for 21% of impressions and 15% of ad spend in programmatic advertising.
How DisplayGG Works
Upload Your Placement List
Export your placement report from Google Ads, DV360, or your DSP and upload it through the DisplayGG platform or send it via email.
AI-Powered Analysis
DisplayGG's AI engine evaluates each website through multiple metrics including content quality, traffic patterns, ad clutter, and brand safety indicators.
Receive Actionable Insights
Within 24 hours, receive a comprehensive report with curated inclusion/exclusion lists, risk assessments, and optimization recommendations.
Frequently Asked Questions
Ready to Optimize Your Display Campaigns?
Start protecting your brand and improving your ad spend efficiency today. Try the free self-service tool or request a comprehensive audit.