Incremental Sales Calculator
Measure true marketing efficiency by separating baseline revenue from incremental lift. Paste your Date, Spend, Revenue data and get actionable insights.
What is the Incremental Sales Calculator?
The Incremental Sales Calculator helps you understand your true marketing efficiency by separating your revenue into two components: baseline revenue (what you'd expect based on historical performance) and incremental revenue (the extra value above or below that baseline). This gives you deeper insights than simple ROAS alone.
Prepare Your Data
Export your campaign data with three columns: Date, Spend, and Revenue. The tool supports various date formats and currency symbols.
Paste and Parse
Paste your CSV or tab-separated data into the input area and click "Parse Data". The tool will auto-detect your columns.
Verify Column Mapping
Check that Date, Spend, and Revenue columns are correctly mapped. Adjust if needed and review the preview table.
Set Parameters
Choose a date range (or use the full range) and select how many baseline periods to use (2-6, default is 4).
Generate Insights
Click "Generate Insights" to compute all metrics. Review KPIs, charts, and the detailed results table.
Export and Share
Download results as CSV, copy the insights summary, or expand rows to see baseline details.
Measuring Campaign Efficiency
Go beyond simple ROAS to understand if your campaigns are truly improving over time or just following spend patterns.
Budget Planning
Use expected revenue to forecast outcomes for different spend levels based on your historical performance.
Detecting Seasonality
For daily data, identify which weekdays consistently outperform others to optimize campaign scheduling.
Performance Reviews
Present clear metrics showing not just what you earned, but how much you over or underperformed vs. expectations.
Trend Analysis
Track if your efficiency is improving, declining, or staying stable over time with the trend insight.
Identifying Outliers
Quickly spot exceptional days (good or bad) that deviate significantly from your baseline performance.
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