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Complete Marketing Tools Directory

Professional-grade advertising calculators, budget planners, audience research tools, and optimization guides. Everything you need to measure, optimize, and scale your paid marketing campaigns.

Popular searches: ROAS calculator, audience research, budget planning, ad pacing

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Main Tools
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KPI Calculators
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Advanced Marketing Tools

Sophisticated analysis and planning tools for data-driven marketing teams. These tools go beyond simple calculations to provide strategic insights and actionable recommendations.

Ads KPI Analyzer
Analytics
Comprehensive advertising KPI analysis tool that calculates and visualizes all essential metrics from your campaign data.

Key Features:

  • •Automated KPI calculation from raw data
  • •Visual funnel analysis and conversion tracking
  • •Campaign performance trends over time
  • •Breakdown tables by multiple dimensions
  • •Export and share insights

Best For:

Performance reportingCampaign analysisClient presentations
Open Ads KPI Analyzer →
Meta Audience Helper
Audience Research
AI-powered audience expansion tool that discovers adjacent interest clusters and lookalike audiences for Meta advertising campaigns.

Key Features:

  • •Semantic search across 100,000+ Meta interest categories
  • •Graph-based audience expansion algorithm
  • •Persona-to-interest matching
  • •Multi-language support (EN, DE, ES, FR, IT)
  • •Export audience lists for Meta Ads Manager

Best For:

Audience researchCampaign planningInterest discovery
Open Meta Audience Helper →
Campaign Scenario Calculator
Planning
Advanced scenario modeling tool for projecting campaign outcomes across best-case, base-case, and worst-case scenarios with confidence intervals.

Key Features:

  • •Three-scenario projection modeling
  • •Statistical confidence intervals
  • •Budget allocation optimization
  • •What-if sensitivity analysis
  • •Historical benchmark comparisons

Best For:

Budget planningPitch decksRisk assessment
Open Campaign Scenario Calculator →
Incremental Lift Calculator
Measurement
Statistical analysis tool for measuring the true incremental impact of advertising campaigns by comparing exposed vs control groups.

Key Features:

  • •Baseline vs. lift calculation
  • •Statistical significance testing
  • •Time-series decomposition
  • •CSV data upload and parsing
  • •iROAS (incremental ROAS) measurement

Best For:

Incrementality testingCampaign effectivenessMMM validation
Open Incremental Lift Calculator →

Essential KPI Calculators

Quick, accurate calculators for every advertising metric you need to track. Each calculator includes the formula, benchmarks, and optimization tips to help you understand and improve your performance.

CPM Calculator
CPM = (Cost / Impressions) × 1,000

Calculate Cost Per Mille (thousand impressions) to evaluate media buying efficiency and compare costs across channels.

CPMcost per impressionmedia buying
CPC Calculator
CPC = Cost / Clicks

Measure Cost Per Click to optimize bidding strategies and identify high-performing keywords and ad placements.

CPCcost per clickPPC bidding
CPA Calculator
CPA = Cost / Conversions

Track Cost Per Acquisition to ensure profitability and optimize campaigns for conversion efficiency rather than just traffic.

CPAcost per acquisitionconversion cost
CTR Calculator
CTR = (Clicks / Impressions) × 100%

Analyze Click-Through Rate to improve ad creative, targeting relevance, and Quality Score in search campaigns.

CTRclick-through ratead engagement
CVR Calculator
CVR = (Conversions / Clicks) × 100%

Measure Conversion Rate to identify landing page issues, audience quality problems, and offer-message match gaps.

CVRconversion ratelanding page optimization
CPV Calculator
CPV = Cost / Views

Calculate Cost Per View for video advertising campaigns on YouTube, TikTok, and other video platforms.

CPVcost per viewvideo advertising
ROAS Calculator
ROAS = Revenue / Ad Spend

Determine Return on Ad Spend to evaluate profitability and make data-driven budget allocation decisions across campaigns.

ROASreturn on ad spendadvertising ROI

Platform-Specific Calculators

Specialized calculators tailored for Google Ads and Meta platforms with platform-specific metrics and optimization insights.

Google Ads Calculator
Specialized calculator for Google Ads campaigns including Quality Score impact, impression share analysis, and Search vs Display network performance.
  • •Quality Score weighting
  • •Impression share calculations
  • •Device performance breakdown
Open Calculator →
Meta Ads Calculator
Facebook and Instagram campaign calculator with frequency caps, relevance score tracking, and conversion attribution modeling.
  • •Frequency analysis
  • •Relevance diagnostics
  • •Attribution window impact
Open Calculator →

Planning & Forecasting Tools

Strategic planning tools for budget allocation, scenario modeling, and performance forecasting to make confident investment decisions.

Ad Pacing Calculator
Monitor daily spend pacing to prevent budget overruns or underdelivery. Calculate ideal daily spend targets and identify pacing issues early.

Features

  • ▸Daily vs total budget tracking
  • ▸Overspend/underspend alerts
  • ▸Pacing recommendations
Open Tool →
Budget Calculator
Plan advertising budgets by working backwards from revenue goals, or forwards from available budget to project outcomes.

Features

  • ▸Goal-based budgeting
  • ▸Multi-channel allocation
  • ▸Monthly vs daily breakdowns
Open Tool →
What-If Analysis
Test assumptions and model campaign changes before implementation. Understand impact of changing KPIs on overall performance.

Features

  • ▸Scenario modeling
  • ▸Sensitivity testing
  • ▸Variable isolation
Open Tool →
ROAS Forecasting
Project future ROAS based on historical trends, seasonality patterns, and diminishing returns curves to set realistic targets.

Features

  • ▸Time-series forecasting
  • ▸Seasonality adjustment
  • ▸Confidence intervals
Open Tool →
Diminishing Returns Calculator
Model diminishing returns curves to find optimal budget levels where incremental efficiency starts to decline significantly.

Features

  • ▸S-curve modeling
  • ▸Optimal spend identification
  • ▸Efficiency frontier
Open Tool →

Performance Dashboards

Unified dashboards combining multiple metrics and visualizations for comprehensive performance monitoring.

Advertising Dashboard
All-in-one performance dashboard combining multiple metrics, visualizations, and campaign comparisons in a single view.
  • •Multi-metric tracking
  • •Campaign comparisons
  • •Customizable views
Open Dashboard →

Optimization Guides & Best Practices

In-depth guides covering platform-specific tactics, optimization frameworks, and technical implementation for experienced marketers.

Guide
How to Optimize Ad Performance
Complete guide to improving advertising efficiency through systematic testing, optimization frameworks, and data-driven decisions.

Topics Covered

  • ▸A/B testing methodology
  • ▸Bid strategy optimization
  • ▸Creative performance analysis
Read Guide →
Guide
Google Ads Best Practices
Advanced tactics for Google Search and Display campaigns including account structure, Quality Score optimization, and negative keyword strategies.

Topics Covered

  • ▸Search terms analysis
  • ▸Account structure
  • ▸Quality Score improvement
Read Guide →
Guide
Meta Ads Best Practices
Expert strategies for Facebook and Instagram advertising covering creative fatigue, audience targeting, and 2026 platform updates.

Topics Covered

  • ▸Creative refresh cycles
  • ▸Audience layering
  • ▸Campaign objectives
Read Guide →
Guide
How to Reduce Wasted Ad Spend
Identify and eliminate the five biggest sources of wasted advertising budget with actionable fixes and expected savings.

Topics Covered

  • ▸Placement exclusions
  • ▸Search term mining
  • ▸Geo/device optimization
Read Guide →
Guide
High-Converting Landing Pages
Design principles and psychological triggers for creating landing pages that convert paid traffic into customers.

Topics Covered

  • ▸CTA optimization
  • ▸Trust signals
  • ▸Mobile optimization
Read Guide →
Guide
Marketing Attribution Guide
Understand attribution models, implement proper tracking, and measure true marketing impact across the customer journey.

Topics Covered

  • ▸Attribution models
  • ▸CAPI setup
  • ▸Incrementality testing
Read Guide →

Technical Capabilities

Data Processing

  • ✓CSV/TSV file upload and parsing
  • ✓Real-time calculation engine
  • ✓Statistical analysis (confidence intervals, significance testing)
  • ✓Time-series decomposition and forecasting

Export & Integration

  • ✓CSV export for all results
  • ✓Copy-paste friendly formats
  • ✓Meta Ads Manager compatible outputs
  • ✓Client-side processing (data stays private)

Platform Support

  • ✓Google Ads (Search, Display, Shopping, YouTube)
  • ✓Meta platforms (Facebook, Instagram)
  • ✓TikTok Ads, LinkedIn Ads, Twitter Ads
  • ✓Platform-agnostic metric calculations

Use Cases

  • ✓PPC agencies managing client campaigns
  • ✓In-house marketing teams
  • ✓E-commerce brands scaling paid acquisition
  • ✓Marketing students and educators

Start Using These Tools Today

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