Why Use an Advertising Dashboard?
An advertising dashboard provides a centralized view of your campaign performance across all metrics. Instead of jumping between platforms or spreadsheets, see everything in one place with clear visualizations.
Dashboard Features
- Key Metrics Overview: Total spend, impressions, clicks, conversions at a glance
- Cost Metrics: CPM, CPC, CPA, CPV calculated automatically
- Performance Rates: CTR, CVR, engagement rates
- Revenue Metrics: ROAS, AOV, RPC
- Campaign Trends: Time-series graphs showing performance over time
- Budget Pacing: Track spend against budget with pacing indicators
Supported Platforms
Our dashboard works with data from any advertising platform:
- Google Ads (Search, Display, YouTube, Shopping)
- Facebook & Instagram Ads
- LinkedIn Ads
- Twitter/X Ads
- TikTok Ads
- Programmatic (DV360, TTD, etc.)
- Microsoft Ads
- Amazon Ads
Data Visualization Types
- Line Charts: Track metrics over time (spend, impressions, etc.)
- Metric Cards: Quick overview of key numbers
- Trend Indicators: See if metrics are improving or declining
- Pacing Gauges: Visual budget pacing status
Benefits of Visual Reporting
- Spot trends and anomalies quickly
- Share insights with stakeholders easily
- Make data-driven decisions faster
- Compare performance across campaigns
- Identify optimization opportunities