What is ROAS Forecasting?
ROAS (Return on Ad Spend) forecasting predicts how much revenue you'll generate from your advertising investment. Unlike historical ROAS calculation, forecasting helps you plan future campaigns by projecting outcomes based on different budget levels and optimization strategies.
Why Forecast ROAS?
- Budget Justification: Support budget requests with data-driven revenue projections
- Goal Setting: Set realistic targets based on projected performance
- Risk Assessment: Understand best and worst case revenue scenarios
- Scaling Decisions: Know when scaling will still be profitable
How Our ROAS Forecasting Works
Our calculator uses your baseline performance metrics and models how they'll change at different budget levels:
- Enter your current campaign metrics (spend, conversions, revenue)
- Set your proposed budget change (e.g., 2x current spend)
- Choose your optimization strategy (awareness, traffic, conversions)
- Get instant projections with best/worst case scenarios
Understanding Diminishing Returns
ROAS typically decreases as you scale campaigns due to diminishing returns. Our forecasting tool models this realistically:
- At 1x budget: Your current ROAS
- At 2x budget: ROAS might be 85-95% of baseline
- At 3x budget: ROAS might be 70-85% of baseline
Free vs Paid Forecasting Tools
Many enterprise platforms charge premium prices for ROAS forecasting capabilities:
- Marketing Cloud platforms: $500-2000/month
- Analytics tools with forecasting: $99-299/month
- Budget planning software: $49-199/month
MarTech Tools provides professional-grade ROAS forecasting completely free - no signup, no limits, no data collection.