Ads KPI Analyzer
Instantly calculate 40+ advertising metrics from your campaign data
Paste your campaign data below. Column headers will be automatically detected.
Click any cell and paste your data
Ctrl+V / Cmd+V from Excel, Google Sheets, or CSV
Understanding Advertising KPIs
Learn how to calculate, interpret, and optimize your advertising metrics for better campaign performance.
The Ads KPI Analyzer is a free, comprehensive advertising calculator that helps marketers, media buyers, and business owners understand their campaign performance. Simply enter your advertising data and instantly calculate all key performance indicators (KPIs) including CPM, CPC, CPA, CTR, ROAS, and more.
Unlike other tools that charge monthly fees, our calculator runs entirely in your browser with no sign-up required. Your data stays private and is never sent to any server.
- Enter your data: Input your advertising metrics in the fields above. You can enter as few as 2 values (like Spend and Impressions) or provide comprehensive campaign data.
- View calculated KPIs: The calculator automatically computes all possible KPIs based on your inputs. Results appear instantly as you type.
- Use time-series mode: Toggle to "Input Table" to enter data for multiple days/periods and see trends over time.
- Track budget pacing: Enable the pacing section to monitor how your spend aligns with your campaign schedule.
- Export your results: Download your analysis as CSV or PDF for reporting and record-keeping.
To Lower CPM:
- Broaden your audience targeting
- Test different ad placements
- Improve ad relevance scores
- Avoid peak advertising seasons
To Improve CTR:
- Test multiple ad creatives
- Write compelling headlines
- Use strong calls-to-action
- Ensure ad-audience relevance
To Lower CPA:
- Optimize landing page conversion
- Refine audience targeting
- Use lookalike audiences
- Implement retargeting campaigns
To Increase ROAS:
- Focus on high-value products
- Improve average order value
- Reduce wasted ad spend
- Scale winning campaigns
Need more advanced analysis? Try our Scenario Calculator for campaign planning or our Incremental Sales Calculator for efficiency analysis.